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Uber's Undoing eBook

5 ratings
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Uber's Undoing eBook

$8+
5 ratings

Uber’s Undoing is the definitive, unfiltered story of Uber Design. In the face of unrelenting media scrutiny, the company was thrown into chaos. Uber leadership responded by commissioning two multi-year PR campaigns using design ideology as a means to distract the public. The book explores how Uber’s crisis response reflects a broader cynicism in branding and design.

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