Uber's Undoing eBook

By

elischiff

Eli Schiff's definitive story of Uber Design under Travis Kalanick's leadership and beyond. Covering everything from Uber’s ever-shifting philosophy to their icon, logo and typeface design, to the design politics of the organization and beyond.

More info here: http://www.elischiff.com/blog/2018/10/10/ubers-undoing-part-i-whipping-boy