Uber's Undoing eBook

Uber’s Undoing is Eli Schiff's definitive, unfiltered story of Uber Design. It tells the history of Uber, from Travis Kalanick to Dara Khosrowshahi, covering everything from Uber’s ever-shifting philosophy to their icon, logo and typeface design, to the design politics of the organization and beyond. It is the culmination of a multi-year research and writing process, exposing the shocking dysfunction that is all too common in the modern design organization.